Media Relations

Getting the right kind of media attention is critical for success

Every day, 4.2 billion people watch TV and 1.4 billion people read a daily newspaper. Almost one third of the world's population are on youtube, there are 1.5 billion people on facebook and by 2020 there will be more than 6 billion smartphone subscriptions globally. 

Media delivery channels are constantly evolving, providing marketers with an ongoing challenge to optimise exposure for their brands. What was ‘new’ media two years ago is now mainstream.

Globally, the media industry is undergoing significant change, mainly driven by technology but also the impact of globalisation and consolidation of media ownership, the huge growth of the internet and an increase in non-traditional forms of ambient media such as outdoor, point of sale television, bus and taxi sites. The New Zealand media is no exception to these trends.

You need a PR agency that can help you navigate the changing media world and delivery results. Our team are experts in media relations, and have relationships with journalists across a wide range of media and industries. 

At Ellis and Co, our media
relationships, insight,
expertise and knowledge
can help you when things
are great as well as in
times of crisis.

  • News Generation
  • Media Management
  • Relationship Building
  • Profile Raising
  • Monitoring and Response
  • Key Messages
  • Media
  • Media Database Development