The Changing Media Climate

Globally, the media industry is undergoing significant change. Technological development is largely driving this change but the industry is also being affected by the impact of globalisation and consolidation of media ownership, the huge growth of the internet, and an increase in non-traditional forms of ambient media such as outdoor, point of sale television, bus and taxi sites.

The New Zealand media is no exception to these trends. New Zealand has a very diverse and fragmented media market with a high number of niche print publications and a large number of radio stations following the deregulation of the industry and the introduction of digital format.

At spice we work hard to ensure we have the relationships, whether it be with media or IT gurus, to ensure our clients brands are kept informed with opportunities across all marketing channels.